The Marketing Pros Guide to Field Photos

TThere’s plenty to say about equipment, lighting, timing, and even a little luck when it comes to a great photo. But on your next site visit, the real magic comes from who — and what — you know.

If you’re out onsite looking to grab content for your next internal update or social post, the five questions below will help you spot the best moments in action. So find your favorite superintendent or foreman and start asking.

1. To date what part of the project are you most proud of?
   Every crew has that one detail, system, or space they can’t wait to point out — the thing that makes this job different. Asking this question instantly shifts the tone from “we need photos” to “we want to show off your work.” You’ll get access to great stories and more authentic shots.
2. What’s coolest thing happening onsite today?
   You might not recognize a good photo moment if you’re not knee-deep in it — but your field team does. Maybe it’s a complex install, a tricky pour, or a finishing touch finally coming together. Let them guide you toward the good stuff; they know what’s worth seeing.
3. Is there a detail most people overlook that you want to share?
   Field crews notice precision — clean alignments, craftsmanship, the subtle “no one will ever see it but we know it’s right” details. These make for the most powerful visual storytelling. A shot of that precision says more about your company’s culture than any caption ever could.
4. What moment should we catch before it disappears
   Some details get covered up fast. Asking gives you a heads-up before the opportunity’s gone or might give you an idea of the best time to come out next.
5. Who’s been killing it on this job?
   Photos are about people as much as progress. Ask who’s been leading, hustling, or going above and beyond. You’ll get candid, energetic shots — and you’ll make someone’s day by showing genuine appreciation.

👉 The next time your marketing and field teams connect, try asking a few of these questions. You’ll uncover great stories — and even better photos.

And when you’re ready for professional images that showcase that same pride and craftsmanship, let’s talk. I make it easy to coordinate with your crews so your work gets captured at its best. ✉️ taylorg@sitesnapsaz.com