What does your portfolio say about your work? For many contractors, the finished project looks incredible in person, yet their marketing materials don’t reflect the same level of craftsmanship. When visuals fall short, the quality of the work gets overlooked.
The right photos can send a strong brand message. Photos don’t just document a project; they highlight the expertise you bring to a project. Your portfolio needs to transport viewers into your projects. Start with these three must-have photos every contractor should include in their portfolio:
- The “Hero” Shot
Your “hero” shot is the big picture image. It could be a full exterior of a ground-up build, a renovated lobby or a warehouse retrofit. The goal is to give viewers an immediate sense of scale, scope, and the overall success of the project. - The Craftsmanship Shot
Every project has details worth highlighting – clean lines, a precision install of equipment, polished concrete, or even a beautiful light fixture. Close-up or focused shots showcase the quality of execution and the pride you take in your trade. - The Functional Shot
The viewer wants to see your spaces in action. Photos that show a space ready for occupancy or even better, with strategically placed models, allow your projects to really sing. Whether it’s an office suite, a restaurant build-out, or a mechanical installation – help potential clients imagine their own project in your hands.
Together, these three types of photos show that you’re a capable, detail-oriented partner who brings project visions to life.
👉 Strong photos don’t just look nice – they build trust, win confidence, and help you land your next project. Ready to start building your portfolio with Site Snaps AZ? Let’s talk: taylorg@sitesnapsaz.com
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